A genuine participative communication is rare, but it can facilitate the empowerment of groups. This type of communication requires a continuous dialogue with stakeholders. Governments wishing to take place open citizen participation. They mastered the principles and basic knowledge of participatory communication?
Proper application methods of participatory communication is not sufficient to ensure a successful project. Make sure to graft other broader contextual factors, including a flexible project framework (especially in terms of time), a supportive policy environment and a favorable attitude of key stakeholders.
Communication is an approach based on dialogue, which allows sharing of information, perceptions and views of various stakeholders. Participatory communication and facilitates empowerment. This is not only an exchange of experiences and information: it is also an exploration and a production of new knowledge, to respond to situations that require improvement.
Participatory communication may be used at any level of decision-making (local, national, international), regardless of the diversity of groups.
Because it helps to actively engage stakeholders from the beginning, and by seeking a broader consensus on development initiatives, participatory communication has begun to be regarded as an essential tool.
This is partly because many conflicts and obstacles can be avoided if they are resolved quickly. True participation also increases the sense of ownership by local actors, and plays favorably on sustainability.
To be truly participatory and truly effective, communication must take place between all parties concerned, ensuring that all people have equal opportunities to influence the outcome of the initiative. Ideally, participatory communication should be part of the overall process of a project:
- Two-way communication should be adopted early and be applied consistent.
- Full participation by all stakeholders at any stage of the process is not possible and, in some cases, probably not desirable. A broad consensus can be sufficient.
- Inclusion must be balanced, taking into account the time involved, resources, interests and knowledge. After that their input was taken into account, the speakers need not be involved in decisions about details beyond the scope of their interests.
To accomplish the missions successful participatory communication, it is necessary to establish an open space, where key stakeholders can interact freely with each other.
Designing a successful strategy starts with defining objectives.
An action plan is needed to guide implementation, facilitate management and monitoring of all relevant activities.
Evaluation must be planned from the beginning of an initiative. Moreover, if participation means that stakeholders are partners in decision making, they must also be partners in the assessment of impact.
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